Google has decided to stop advertising online payday loan companies in what they claim is an effort to protect their users from harmful lending practices and deceptive marketing of financial products.

Online payday lenders make short-term loans at high interest rates to people who usually are very desperate for quick cash. The loans are very hard to pay back, and often borrowers are stuck paying never-ending interest on a loan that only lasted them a couple of weeks at the most.

Payday loans are bad enough, but online payday loans make up 90% of the complaints to the Better Business Bureau about payday lenders. Because you’re sending an anonymous company your bank info over the internet, they can be fraudulent and even steal straight from your account.